Las marcas del mundo pierden confianza de los consumidores

Un estudio global realizado por NOP World muestra que la mala imagen de Estados Unidospor la guerra en Irak, el rechazo en no aprobar el Protocolo de Kioto y los escandalos corporativos ha bajado la confianza de los consumidores de muchos países en las marcas americanas. Y esate rechazo empieza a infectar a marcas de todo el mundo...

"NOP found the popularity and consumption of US products had declined for the first time since the research programme was launched in 1998.

Until 2002, NOP found that brands such as McDonald's and Coca-Cola were notching up healthy annual growth in terms of use and familiarity in international markets.

However, last year NOP discovered that the growth in popularity of all major consumer brands - including those from Europe and Asia - had stalled. Over the past 12 months the positive trend has gone into reverse, with US products hardest hit."

Suena como un backclash contra el capitalismo global en cierta forma. Malos tiempos se acercan si ese backclash prosigue.