Parece que esta burla no es casual, por lo que un afamado crítico de la revista Ad Age, Bod Garfield, le escribió una carta pública a John Wren, presidente de Omnicom. Parte de la carta dice:
"Now, from AMV BBDO, London, another Snickers spot, in which a butt-wiggling race walker is just too effeminate for Mr. T's liking. The snarling scourge of all things sissified chases after the guy in a pickup. "You a disgrace to the man race!" he bellows. 'It's time to run like a real man!' -- whereupon the terrorized wimp is mowed down with a candy-spewing Gatling gun and admonished to 'Get some nuts!' The pun behind the campaign is obvious, adolescent and unfunny. The sentiment behind it is simply sick. John: three Omnicom agencies, three outrages. It is time for you to intervene. The Super Bowl ad, at least, was grounded in something real. It wasn't exactly homophobic; it was about homophobia and men's deepest sexual fears about themselves. Why that issue would be the stuff of candy-bar advertising is an open question, and a good one, but there was nothing genuinely malevolent in the televised spot. This new Mr. T commercial -- like the online wrench attack -- is explicitly malevolent and beyond the pale. So unseemly, so perverse, so beneath you."La carta completa y los tres anuncios que discriminan a hombres que no cumplen con el modelo machista y patriarcal de Omnicom se pueden ver Towleroad.